Fount was created as an experiment to reinvent how digital experiences were created, built and launched. We believe that the future of how creatives and makers will operate in our space will be vastly different than its current state. Traditional organizational structures have been stifling the innovators within them and, in turn, underwhelming their client-partners. So, how could we best organize the independently- minded designers, developers, and strategists with whom we wanted to work?

We distilled lessons from our own experiences in startups, as freelancers, as employees at traditional agencies, and even as clients, ourselves. And, we even borrowed some concepts from a modern analysis of 18th-century pirate-ship economics. Amazingly, they had similar organizational challenges. Together, these principles now govern how our Fount crew guides our partners.